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Five mornings. Five keynotes. Wake up with Skåne Innovation Week!

The keynotes below are part of “Wake up with Skåne Innovation Week 2022”. During the week we kicked off every morning with a hybrid live-streamed event, focusing on development, research, innovation, system thinking and possible futures.

Monday 13/6

Wake up with Skåne Innovation Week: A turn towards new metaphors in support of a circular transition

As story-telling animals, we continuously shape the world around us while carving the way towards possible futures ahead. In her presentation, Ida Britta Petrelius will explore how the myth and metaphors we use to describe the world are adjusting to become more fit to support the shifts necessary to tackle climate change. By drawing from framing theory and future methods, this presentation will unfold why the metaphors we use to describe human-made systems matters.

With a background in art, interdisciplinary collaborations and sustainability science, Ida Britta Petrelius is currently co-leading the project Developing Circular Design (DeCiDe) on the Finnish west coast. In close collaboration with the multifaceted manufacturing industry in the Jakobstad’s region, the project aims to boost a circular mindset with a focus on the powerful solutions that can be integrated already in the design phase.

Tuesday 14/6

Wake up with Skåne Innovation Week: Rethinking our relationship with products and material

Only through a circular economy can we create a new economy on a planet with finite resources. During his presentation, Tim will share his experience from Sitra and Finland’s work as a forerunner in transitioning to a circular economy: By rethinking our relationship with products and materials, we can get more value from what we already have, develop the businesses of tomorrow and reach new markets – and at the same time solve the planetary crises of climate change and biodiversity loss.

Tim Forslund – Specialist, Circular Economy for Biodiversity – The Finnish Innovation Fund Sitra: Tim works to support the global transition to a circular economy, by finding, developing and spreading the best circular solutions from Finland and the world, with an emphasis on solutions that help tackle biodiversity loss.

Wednesday 15/6

Wake up with Skåne Innovation Week: Moving from sick care to health care

In these recent decades, we focused on the transformation from industrial to knowledge societies. If we want to build knowledge societies, the human capital is to become our focus, which in turn requires more holistic investments into better life conditions. Healthy people, healthy communities, healthy societies are essential to build embracing, inclusive societies.

There’s a need to focus on health as an investment and not as a cost. It plays into the logic of well-being economy, the concept on the rise. But it also means that we would need to focus on health on a much wider scope then in the very narrow clinical sense that is being budgeted for today. That is why we at Copenhagen Institute for Future Studies, have developed the 50/50 approach. It means that by 2030 half of the healthcare resources should go towards prevention, including secondary and tertiary prevention, not just primary.The real question is not if we can afford future costs of healthcare services, but if we can afford not to invest in keeping people healthy for as long as possible. The societal goal is to have a population that is as healthy as possible and have a health system that supports that. It is not necessary to have a healthcare system that treats most complicated and advanced diseases best of all.

Bogi Eliasen is Director of Health, Copenhagen Institute for Futures Studies. The Institute was founded in 1969 on initiative by former Finance Minister and OECD Secretary-General, Professor Thorkil Kristensen. Today the Institute is a global leader in applying futures studies methods to solve strategic challenges within organisations.

Thursday 16/6

Wake up with Skåne Innovation Week: The future of civic tech, data visualization, data science and scientific communication

Daniel Lapidus has founded the organization Datastory that curates, visualizes and explains important data across fields like education, healthcare and global development. Together with museums, media, NGOs and researchers, Datastory multiplies the use of existing open data and builds long-lasting and engaging experiences.

In this session, Daniel will connect recent observations from the field and extrapolate what this could mean in the near and far future. You’ll get insights into the possibilities of data visualization and get a deeper understanding of the world – from basic physics to dynamic social systems.

Daniel Lapidus has founded the organization Datastory ( With data as fuel and visualization as language, Datastory collaborates with various researchers around the world to make the most important knowledge more accessible to everyone. Daniel has previously worked with Gapminder, SVT, UN organizations and statistical authorities. He has a background in medicine, data visualization and global development and combines full stack development with data journalism in his work. He is involved in local and international interest groups around civic tech and open data.

Friday 17/6

Wake up with Skåne Innovation Week: Navigating complexity and uncertainty, tips and tricks for systems to learn, engage and transform

Today many of the challenges we are faced with in society are complex and there is a need for many different stake holders alongside with citizens to come together and reflect and activate collectively. The Swedish Industrial design foundation have worked on different governmental commissions since 2016 in exploring and developing design methods, processes and mindsets that can be helpful in this work and will share some of these in this session of wake up with Skåne Innovation Week.

Elin Engström, Senior design strategist
Pia McAleenan, Manager public sector innovation and collaboration